Recap of 7th Annual World Healthcare Innovation and Technology Congress 2011
The seventh annual World Healthcare Innovation and Technology Congress was held November 7-8 in Virginia, a convenient taxi ride away from Dulles. The conference focused on new payment and delivery models, patient engagement, and the technology required to support them. While there were no major surprises or launches, the conference did a good job connecting the high-level discussions in the keynotes with real-life examples from payers and providers in the panels.
Attendance seemed sparse (~100) to the disappointment of exhibitors and reflected in a listless Twitter stream. However, it did include a robust group of payers and, from that standpoint, the networking was good and a welcome contrast to the Health 2.0 conferences where payers are far out-numbered. The Health 2.0 conferences differ in scope (larger) and focus (more technology and desire for more profound change), though, and remain a better bet for staying current on HIT innovation.
Overall, there was clear support for the idea that HIT, ACOs, and PCMHs, would increase quality and drive down costs, and many examples of payers and providers taking concrete steps to develop new collaboration models and advancing their technological capabilities to do so. Highlights:
- Todd Park kickstarted the conference with his high-energy speech that “right now is the greatest opportunity in our lifetime” to successfully transform the healthcare system. He spoke about how HHS is encouraging the two “megatrends” driving this change:
- New incentives i.e. new payment models
- “Data Liberacion” i.e. greater data liquidity enables innovation
- Premera Blue Cross and Blue Cross Blue Shield of Michigan both presented innovative plan designs they have launched into their respective markets. In addition to financial “carrots and sticks”, both plans use smart personalization to engage members and to find the health program that best fits them. Neil Sofian presented from Premera and Cindy Bjorkquist presented from BCBSM, and both were compelling and clearly dedicated to finding new ways to help members. I recommend learning more about their efforts or catching them at future events.
- Zachary Myer, Blue Cross Blue Shield of Minnesota, nicely outlined four strategies to drive engagement:
- Integrated solutions and information, delivered seamlessly to members whenever and wherever they want them (ex: no triple data entry)
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Messaging has to be personalized (engaging, cultured, relevant, and timely)
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Motivation: incentives, gaming, social media
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Sense of community
- Anadeep Parhar, CIO of Blue Cross Blue Shield of Minnesota presented how he is re-focusing and re-organizing his entire IS organization to support their new contracting model.
- Karthik Shyam, from the American Institute of Research, has been researching the most engaging uses of cost and quality information, and identified the following five guidelines:
- Always report cost with quality information
- Report cost data that are meaningful (e.g. members’ out-of-pocket costs)
- Use language to describe or frame the cost info and explain why and how to use it
- Follow best practices for labeling and displaying info for ease of use
- Align with a trusted source to develop, report and disseminate cost and quality information (e.g. independent, non-profit community health organizations)
Please feel free to comment on your perspective from the conference or post questions about its content.
Recap of Mobile Monday Boston October 17, 2011
The theme of October’s Mobile Monday Boston was “Building Successful Mobile Web and Native Apps in the Enterprise”, a particularly relevant and timely topic for me. The event was divided into two panels: vendors and service providers on the first, mobile executives of large enterprises on the second. The consistent theme between the two was how to take a strategic approach to your mobile roadmap.
There was a consensus that organizations currently emphasize technology at the expense of solving real-world problems for their users. The service providers in particular, spoke of the “disposable apps” they are asked to build: don’t involve IT, too much focus on iOs vs. web, built to check a box and not as part of a longer-term strategy. Both panels also warned of trying to simply replicate your existing website on mobile; David Nguyen, VP mobile strategy at Putnam Investments compared it to the brochureware approach to websites in the web’s early days. But identifying the features which really need to be mobile optimized is challenging: Nguyen had the line of the night when he advised that “fitting 20% of a website into your mobile version is easy, getting it down to 5% is hard.”
Mobile applications should not only be sub-sets of the full websites; mobility creates opportunities to deliver unique features. Panel members urged the audience to find low-tech processes which can be improved. For example, Putnam salespeople now use an application with real-time data instead of paper presentations of old data. Alex Bratton, CEO of LexTech Global Services described an application his firm built with a solution identified by the client’s truck drivers. Matt Foell, senior analyst at PNC Bank stated an agile approach is needed and that, as a result of this methodology, users are PNC’s best source of ideas for new features.
Both panels also called for automated test solutions, pointing out that device and OS fragmentation renders non-automated testing unscalable. Security will remain a challenge, particularly with Android. Both Joe Ferra, chief wireless officer at Fidelity and Eric Weinberg, VP business development at DeviceAnywhere emphasized that mobile web capabilities are quite robust, though Jonathan Stark, VP architecture at Mobiquity noted that “HTML5 is not a silver bullet”. Stark also noted that integrating with legacy applications remains a challenge in building mobile applications in the enterprise, while Ferra later noted that consumers expect this challenge to be overcome in order to present a consistent experience across across mobile and desktop applications.
Were you at the event, too, and have anything to add to these notes?
Twitter Tip: Create Your Follow Friday During the Week
Follow Friday is one of the best ways to engage people on Twitter. Simply tweet a list of Twitter users that you recommend others follow on Fridays with the hashtag #FollowFriday or #FF.
Lately, I have been neglecting to do so because I have been spending less time on Twitter. So I wanted to find a simple way to get back into the practice. My solution was to create a draft on Monday, schedule it for Friday delivery, and then add users during the week who shared valuable links. (I use HootSuite, but many other tools, such as TweetDeck, allow you to schedule your tweets)
It was quick to edit the tweet during the week, and then I didn’t have any additional work on Friday. In fact, my Friday ended up busy and I would have missed the opportunity entirely.
Another time saver is forgetting about creating a new, unique list every week. Too much cranium time for what should be a time-effective task, and no one’s keeping track. If I end up repeating users often, it’s because I like their feeds that much.
Do you have any tips that help you stay engaged?
New Find A Doctor Website
Friday night, we at Tufts Health Plan released a major upgrade to our Find A Doctor website. We’ve been working on this project for a while, and I’m really excited about this launch:
- Clean and simple user interface
- Clear plan selections to help members identify which doctors are in their plan. Even simpler, members can use their member portal login to automatically select their plan.
- In-depth comparisons
- Broad array of criteria for members to narrow search results to those doctors who best fit their personal needs
- Directories which can be emailed or faxed
Many of the upgraded features reflect how our products have evolved in recent years; specifically the wide variety we offer and the membership growth of deductible plans and tiered plans, where members’ cost-share can differ by doctor. It was important to provide more robust features to help members best use their plans.
We partnered with Prism Services Group to develop the website, and we could not be more happy with them. Their team was thoughtful and creative every step of the way, and I think it’s reflected in a great website.
From a personal standpoint, I learned a lot during this project and that will be the subject of another post. (One side effect of this project has been a paucity of posts here) For now, any feedback you have about our new Find A Doctor website would be highly appreciated. If you can take a minute or two, visit http://tuftshealthplan.prismisp.com and shoot me a note at grossad (at) yahoo (dot) com or post a comment below or on Twitter to @AdamGross.
On Your Mark … Get Set … GooglePlus
We’re off! Yes, we’re all on GooglePlus, poking and prodding. For me, it solves one of my pet peeves with Facebook: it’s easy to publish posts only to certain people with Circles. There is stuff I want to share with my adult friends, but not my teenage nieces.
Another advantage according to a photography buff friend is that photos are much better.
I would like to connect the items I share via Google Reader with Google Plus. If I could stream my shares into consummable posts like Twitter, I might not need Twitter. I love connecting with new people on Twitter, something I would never do on Facebook. However, I may do that on GooglePlus because of Circles.
But do connections want every type of content from all of their “friends”? Circles should work in reverse, too: I may want text posts from my co-workers, but not their personal posts. Likewise, I like hearing from my nieces, but don’t need the latest YouTube videos of cats, Bieber, or cats dancing to Bieber. (One of my nieces, however, just quoted Rush on Facebook and I am so proud.)
Life is never as orderly as we like, but increasing signal-to-noice reduces the chaos.
Google +1 Takes on Like and Tweet
As with their other social initiatives, the introduction of Google’s +1 button has generated excitement mixed with head-scratching functionality questions. It’s another step in their ongoing quest to add the social graph to their ranking algorithms, originally based upon linking popularity, before Facebook can erode Google’s dominance by doing the reverse. I personally feel that Google has a more difficult task than Facebook. +1 does nothing to dissuade me.
+1 is a version both of Facebook’s Like and Twitter’s re-tweet: a way to share content you like. But at first glance, +1 falls short in two areas.
Like vs. Re-Tweet vs. +1
| How to Use – On the Website |
How to Use – Off the Website |
Public / Private |
Rewards for Using |
|
| Facebook Like | “Like” statuses and comments in your Facebook news feed or on Facebook pages | “Like” content to share it back on Facebook; pervasive distribution |
Private |
Sharing allows you to start or add to conversations; strengthens your private network |
| Twitter Re-Tweet / Tweet button | “Re-tweet” tweets you like in your Twitter stream | Click “Tweet” button to share content to your Twitter stream; pervasive distribution |
Public |
Sharing allows you to start or add to conversations; strengthens your public network; influence search results (bec. Google has integrated tweets) |
| Google +1 | Click +1 to indicate you like a link in Google search results | Click +1 button to share content back in your Google profile; distribution will likely be pervasive if feature gains traction |
Public |
Share links; influence search results (degree of influence is unknown) |
The first shortcoming is how to use it on Google itself. A search engine is by definition designed to help you find content and go. In order to click +1 on Google, you need to return to the search results and click +1. That’s unnatural. Especially when good sharing options are readily available on the content page itself (i.e. Like, Tweet, and every other social network under the sun). Adoption of +1 will depend on publishers adding +1 buttons to their content en masse, which they admittedly are inclined to do (after all, it won’t cost too much real estate, and the opportunity to influence Google search results is irresistible).
The second more serious shortcoming is defining exactly what rewards a user reaps by using +1. Sharing links on your Google profile page by itself certainly won’t float anyone’s boat. And, at this time, there’s no conversations or networking generated by +1. While there’s an obvious connection to Buzz that could be built, Buzz has its own issues.
So, Google remains as it was before: owning very nice discrete pieces, but without a clear compelling connection between them. The potential remains, though, and that will continue to get us excited for each announcement.
By the way, +1 has not been rolled out to everyone. You can to opt-in to use it at http://www.google.com/experimental/
My Shiny New Toy
Jumpscan is a service which provides you with a QR code for your contact info
, including a vCard. While you could create a similar QR code other ways (for example, use goo.gl to create a code which links to your flavors.me page), Jumpscan is quicker to create and easier for contacts to download your information.
I’ve signed up, and am admittedly over-excited to distribute my new QR code. I’ve inserted my shiny new toy in the right-hand column here and also in my email signature (we use Lotus Notes, and it took me a hack or two to get it right). Despite a few kinks to work out in the contact form, I recommend you check it out.
It has me thinking about services LinkedIn should be offering – maybe more on that in a future post.
In other social media news related to me, Posterous, which has been at the bottom of my toy box since the spring, is being discarded and de-linked. I have accepted the fact that I am simply a fan from afar.
Why did I stop using it? Its utility as a blog for me waned because I ultimately wanted something more robust, which is why I came to WordPress. After I moved my blogging here, I was occasionally using Posterous to post a photo and brief commentary, but Facebook and Foursquare both fulfill that need. Oh well. You can’t be everything to everybody.
"It's me. My fault. But we're still breaking up."
Innovation on Display at Health 2.0
In the sublime movie Curse of the Were-Rabbit, the indefatigable inventor and entrepreneur Wallace concocts a machine to “cure” rabbits of their insatiable desire for vegetables. Wallace wants to change the rabbits’ behavior in order to save them from angry gardeners protecting their prized vegetables. And by reducing the rabbits’ intake, he’ll contain the rising costs of taking care of the rabbits after he catches them. Luckily, Wallace can count on his resourceful and loyal dog, Gromit, to help him navigate these complex situations.
Behavior change, rising costs, and patient advocacy were three topics in the spotlight at the Health 2.0 2010 conference October 7 and 8. The semi-annual event showcases innovative companies who are creating new ways to provide patients with greater control over their care, generate better outcomes, elevate our medical literacy, promote evidence-based medicine, enable greater provider cost and quality transparency, and to encourage us to eat more, not fewer vegetables. It was an impressive collection of innovative thinkers who are as committed and creative as Wallace, but luckily not so hare-brained.
A main theme of the show was the increasing sophistication in how health data, such as user-generated content, medical knowledgebases, industry sources, or government databases, is being utilized. One driver of these advancements is the increased quantity of health data available to us today, such as personal data from biometric devices or crowdsourced research from online communities. Another is more advanced cloud computing and web services, which allows greater ability for applications to access these data. A few examples:
- Provider Search: Multiple websites are integrating user reviews, cost and quality data, and other patient-provider communication tools. For example, Castlight Health is hoping to be the “kayak.com of healthcare” and announced they have raised $81 million. Vitals.com is another; they announced integrations with an online-appointment application and with a point-of-care eprescribing system.
- Health & Wellness: TweetWhatYouEat is an online diet management tool, which leverages crowdsourced nutrition information. To participate, you do exactly what the name implies. Users’ accountability to a larger community encourages healthy behavior; this is one of many companies using social media for this purpose. Zamzee.com is a rewards systems for kids to combat childhood obesity. Kids wear a biometric device that records their physical activity. Zamzee announced a pilot which had produced a 30% increase in moderate to vigorous physical activity. However the gain persisted only for 12 weeks. MedGift.com is a medical gift registry, on which patients in need can create profiles findable by consumers who can contribute to their care. Qpid.me is a text messaging service aimed at combating STDs. Users are able to text a person’s name and receive back their STD test results (HIV, gonorrhea, syphilis, chlamydia) and date of test.
- Business Solutions: CyPak enables lab results and tests to be directly read by mobile and diagnostic devices. Razoron Health Innovations creates barcodes (aka QR codes) containing patient and procedure information that can be read by mobile devices.
The lineup of speakers was impressive, too. Aneesh Chopra, Todd Park, Esther Dyson, Susannah Fox, Thomas Goetz, and Elizabeth Cohen were just a few who added starpower to the panels. The main achievement of the show, though, was to pack the two days with as many creative companies, mostly start-ups, as humanly possible..
As exciting and potentially disruptive as some of these companies may end up being, it is important to remember that much is unproven. In fact, despite significant innovation, it is unclear whether adoption is growing beyond the segments of the population already engaged in healthy behavior. Other observations:
- Infrastructure (e.g. cloud, identity, permissions, security) is evolving, but many barriers remain for greater data exchange. However, data liquidity appears to be inexorably advancing, if slowly.
- Healthcare social media has significantly evolved beyond community support and patient literacy, and is now being deployed to attack costs and behavior.
- Likewise, mobile devices are driving innovation across the entire spectrum of applications.
The show would have done better if it gave voice to more opposing viewpoints. While there were cautionary notes on the pace of change in healthcare, the conference erred too much on the side of trying to be inspirational rather than sober.
And though Alexandra Drane, president of Eliza, convincingly described how issues such as marital life, job stress and financial concerns impact our health, there still wasn’t enough discussion of the role mental health plays in our overall health.
Half the fun of Wallace & Gromit is seeing them find new ways to solve problems, and that same spirit was evident at Health 2.0. I’m looking forward to watching how their agenda evolves. Please ping me if you’d like to compare notes or discuss.
(Photo courtesy of wallaceandgromit.com)
My name is Adam Gross. 
Swerving to the Right
Though a bit off-topic from the usual discourse here, I recommend reading “Life of the Party” in the March 12 New Yorker. It’s a compelling piece about why this year’s Republican primaries is so fractious. The author contends that the nominating system is going to produce a flawed candidate, and that the Republican party overall is being damaged by the process. However, I wonder if the author is over-reaching, when he implies that the system is more at fault than the quality of the candidates.
Politics today, including the current nominating system in place since 1972, is captive to narrow constituencies. Centrists have lost power. The author argues that these dynamics are preventing Romney from building a consensus among Republicans. That argument would be stronger if Romney didn’t exhibit such weakness as a campaigner. While he certainly has trouble connecting with Tea Partiers and religious conservatives, he also has trouble connecting with any audience. And a candidate’s ability to connect with audiences has impacted elections throughout our history (e.g. Dewey vs Truman, 1948). George W. Bush was able to build an effective consensus in the current nominating system. President Obama did as well. So it can be done. Not coincidentally, both Obama and Bush were skilled campaigners who connected with audiences.
Romney’s troubles stem not only from his need to tack to the right for the nomination (and open himself up to flip-flopping charges), but because his background and wealth impede his ability to connect (for right or for wrong). Frank Bruni writes about this in Sunday’s New York Times, citing the ham-handed way his campaign released his tax returns (eventually) as an example. It is not simply the nominating system hindering Romney from building a consensus; it is Romney himself.
Is the poor selection of candidates a result of the primary system? Maybe better candidates are being eliminated before they even run. Mitch Daniels immediately comes to mind. However, it is debatable the primary system itself dissuaded him from running; he did not seem to want any part of the election process.
Maybe Romney will surprise us and step up his game. But every day, he looks more and more like John Kerry: a weak candidate who could not take advantage of an incumbent president in a precarious position.
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March 13, 2012 at 8:56 pm Leave a comment