How Amazon Can Deliver More Value on LinkedIn
January 2, 2010 at 6:45 pm Leave a comment
The Amazon app for LinkedIn is a decent app that could be a great app, if only it took advantage of the potential it’s sitting on.There simply is not much reward for sharing:
Influence: the reading lists and following functionality are good, but I’ve never heard anyone discuss using themDiscovery: there’s little unique value here, because it’s easy to discover popular business books elsewhere and this is not the arena for niche interests
Here’s how Amazon could provide rewards to increase usage:
Tangible Rewards: recommendations should integrate the Amazon affiliate program into its links. There would be no reason not to post. This would drive reciprocal usage of the affiliate program. This has been suggested elsewhere, too.Intangible Rewards: allow users to vote whether they liked the book, Netflix style. Track books which people like back to the user on whose list they were voting. Enable users to create “expert areas” which match their profiles by combining book recommendations, SlideShare links, embedded videos, and other media. It could be more clear to where my list could be exported.
Do you use Amazon’s reading list on LinkedIn?
Entry filed under: Recommendations. Tags: apps, product, social.
My name is Adam Gross. 
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